Seth Raab
Here’s the page where I wow you with my credentials and perspective. Where I tell you I went to a Very Important University (okay, fine, Kansas) and immediately took the advertising world by storm. (I didn’t. It took me three years to get my first job.)
I haven’t won any big advertising awards. I’ve never been on a 30 under 30 list. Or 30 over 30. Or 40 under— know what? Just put me down for being on zero lists. I’m not an influencer or a thought leader. But I have led a varied life as a writer
I’ve written ads. Published essays. Written TV shows. I’ve taught composition and creative writing at the college level. And all that has helped me develop one core philosophy. Be engaging. Whether it’s a TV show or a million dollar spot or even an FAQ—be interesting. If you successfully do that, your readers will give the greatest reward possible. They’ll read the next word.
