After the Chicago Bears renovated Soldier Field to make it look like a UFO crashed into it, they found themselves in a quandary: they needed to sell tickets. And they also needed to sell PSLs, which are like a ticket that grants you the right to buy tickets.

So I created these radio spots, lionizing the fans and reminding them they'd do anything for their beloved Bears--up to and including mortgaging their house to buy seats.

These spots were semifinalists for the Radio Mercury award.

Agency: DDB Chicago