Vanilla Ice got it right.
When it comes to leading creatives, “Stop, collaborate, and listen” is astonishingly good advice.
Because whether it’s in a TV writers’ room or an office conference room, good leadership isn’t about imposing your ideas on others. It’s about creating space. Working with others. And helping your peers achieve their best work.
Adidas
As part of the Wongdoody team, I directed the copywriters on a successful pitch to create a loyalty program for the Adidas app.
ECD: Derek Arzoo
Art Directors: Z Gevorkian, Michael Chesler
The Challenge: Create a loyalty program leveraging the QR codes that already exist on every Adidas product.
My Role: Writer & Creative Director, tasked with both ideating on my own and helping junior creatives develop their pitches.
The Solution: The Creator’s Club, a loyalty program activated when customers scan any Adidas QR code. The first scan got them a pair of shoelaces, “No strings attached.” Continued engagement racked up more points and more rewards, with additional digital (and real) swag awarded when you posted about it on social.
UScellular
From a social campaign encouraging customers to use their phone less, to emails, texts, and digital, I’ve helped UScellular bring their friendly, midwestern brand to life.
The Challenge: Help a regional mobile carrier compete with the big brands – without a big budget.
My Role: Writer & Creative Director, tasked with ensuring any copy our agency wrote stayed true to UScellular’s midwestern voice.
The Solution: An enormous body of work – from digital and social to mobile to email. However our biggest win was a social campaign called Unplug & Play, where real kids worked alongside UScellular’s CEO to come up with ways to help people spend less time on screens and more time together.
Outmatched
It takes a lot of people to make a TV show. Even shows that got cancelled after one season. As part of the writing staff for “Outmatched,” I was often tasked with running a second room, where we would break stories, pitch jokes, and punch up scripts.