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MAN FACTS: OOH & IN-THEATER ADS
This may come as a surprise, but the people most likely to buy a corndog and a cheesy pretzel from a convenience store attached to a gas station happen to be men. I know, I'm still reeling, too.
So when ampm asked for a new campaign that would appeal to their target audience, we decided to laud all the things that make folks of the, uh, hairier, smellier gender so lovable.
These ads appeared in many formats. You're looking at outdoor and in-theater ads.
AM/PM Outdoor Ads
AM/PM IN-THEATER ADVERTISING