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TABASCO NATION: Gameify your Eating
At the beginning of the project, our goal was simple. We wanted to get people to use more Tabasco, talk about it more in social media, and encourage others to try it. So we created a facebook game that awarded badges and points for how much Tabasco people consumed.
Users accrued points by logging their drops, meeting daily challenges, and more. It was so successful, that after I left the project, it evolved further and was used to launch Tabasco's new Buffalo Sauce.