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TOMS SOCIAL MEDIA CAMPAIGN
Building up to the holiday season, TOMS wanted to be as top of mind as possible. But because they're TOMS, they didn't just want to make a janky old ad, they wanted to do something that would build some holiday spirit.
So we developed a lip-dub competition. It opened with TOMS creating an elaborate, company-wide lip-dub to Hall & Oates' "You Make My Dreams Come True." Then, they asked their fans to make and share their own lip dub of the song, and whoever did the best job, won cash and swag.
How does Hall and Oates fit into all of this, you ask? HALL AND OATES FITS INTO EVERY SCENARIO, YOU SAVAGE. Anyway, take a look at a few of the entries and let the melodious tunes wash over you.