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LAUNCH TV CAMPAIGN
Cisco umi was exactly like Skype, except it worked through your TV, cost hundreds of dollars to buy, and required an exorbitant monthly fee. Still can't figure out why it didn't take off.
Our job was to use Ellen Page to sell it. So we hooked up her and some of her friends with umis, let them talk, and filmed the whole thing. The result was about a dozen pretty good commercials (and an equal amount of umis sold.) Oh well, can't win em all.
These are a few of my favorites.