TV and Print Campaign
Cisco umi was exactly like Skype, except it worked through your TV, cost hundreds of dollars to buy, and required an exorbitant monthly fee. Still can't figure out why it didn't take off.
Our job was to use Ellen Page to sell it. So we got her and some of her friends some umis, let them talk, and filmed the whole thing. We supported that with some fun, irreverent print and web content that introduced the product (intro video shown below).
Art Director: Noel Woolfolk • Agency: Ogilvy LA