Netflix Style Guide: I wrote and helped develop the internal style guide for Netflix’s marketing communications.
Herbalife Product Launches: I did a variety of projects for them, from naming new products, writing internal style guides, and creating marketing materials to help launch their products.
adidas Loyalty Program: Created a pilot program to drive membership to Creator’s Club, adidas’ consumer loyalty program.
Volkswagen Digital and Experiential: Wrote product copy for vw.com; created experiential events.
HP.com Product Copy: Wrote product copy for the HP website.
Chicago Bulls TV and Direct Mail: Created a multimedia campaign to drive season ticket sales, including an award-winning direct mail piece.
PlayStation Vita Launch TV: Launched the PlayStation Vita’s second generation handheld gaming system.
ampm Campaign: Wrote radio, outdoor, and in-theater ads for ampm.