For the holiday season, TOMS didn't want to make a janky old ad, they wanted to do something that would build some holiday spirit.
So we created a lip-dub competition where TOMS fans would share a video of themselves lip-syncing to Hall and Oates’ “You Make My Dreams Come True.” Whoever did the best job won cash and TOMS merchandise.
How does Hall and Oates fit into all of this, you ask? HALL AND OATES FITS INTO EVERY SCENARIO, YOU SAVAGE. Anyway, watch a few of the entries and let the melodious tunes wash over you.
Art Director: Naz Arandi